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Privacy Policy

Last updated: October 14, 2026

This Privacy Policy explains how E. S. PARPINELLI JOIAS LTDA, trading as Elisa Parpinelli (“Elisa Parpinelli”, “we”, “us”), collects, uses and protects your personal data when you visit this website, buy from us, subscribe to our newsletter, contact us or attend our events.

1. Who is responsible for your data

The data controller is E. S. PARPINELLI JOIAS LTDA, CNPJ 36.266.498/0001-86, Alameda Jaú 1717, casa 5 – Jardins Paulista, São Paulo – SP, 01420-004, Brazil. You can reach us at info@elisaparpinelli.com.br.

2. Scope

This policy covers personal data we collect online and offline, including through our websites, social media, surveys, newsletters and events.

3. Data we collect

  • Contact and order details: name, email address, phone number, billing and shipping address, and the details of the items you order.
  • Account details: login credentials if you create an account, and your wishlist and order history.
  • Payment information: payments are processed by Stripe. We do not receive or store your full card number. We receive confirmation of payment and limited information such as the card brand and last four digits.
  • Technical and usage data: device and browser information, IP address, pages viewed and similar data collected through cookies (see our Cookie Policy).
  • Communications: messages you send us, survey feedback, and content you share with us or tag us in on social media.
  • Demographic and interest information that you choose to give us.

4. How we use your data

  • To process and deliver your orders, handle payments, prevent fraud and provide customer service.
  • To make and personalize made-to-order pieces, including the letters or details you ask us to add.
  • To send you our newsletter and offers, where you have agreed to receive them. You can unsubscribe at any time.
  • To operate, secure and improve our website and business.
  • To comply with legal, tax and customs obligations.

5. Legal bases

Depending on where you live, we process your data on one or more of these bases: to perform our contract with you (your order); our legitimate interests in running and securing our business; your consent (for example, marketing emails and non-essential cookies); and compliance with legal obligations. These bases reflect the Brazilian General Data Protection Law (LGPD) and, for visitors in the European Economic Area and the United Kingdom, the GDPR and UK GDPR.

6. Who we share data with

We do not sell, rent or lend your personal data. We share it only with service providers who help us run the store, and only as needed: payment processing (Stripe), shipping and customs (Correios and, at the destination, the local postal and customs services), website hosting, and email and newsletter tools. We may also disclose data when required by law or to protect our rights.

7. International transfers

We are based in Brazil, and our service providers may process data in other countries, including the United States. Where required, we rely on appropriate safeguards for these transfers.

8. How long we keep your data

We keep personal data for as long as needed for the purposes described above, and to meet legal, tax and accounting requirements. When it is no longer needed, we delete or anonymize it.

9. Cookies

We use cookies to make the store work and to understand how it is used. You can manage cookies in your browser settings, although some features may not work if cookies are disabled. See our Cookie Policy for details.

10. Children

Our website is not directed to children, and we do not knowingly collect personal data from minors. If we learn that we have done so, we will delete it.

11. Your rights

Depending on where you live, you may have the right to access your data, correct it, receive a copy of it, ask us to delete it, object to or restrict certain processing, and withdraw your consent at any time. Residents of California may also have rights under the CCPA/CPRA, including the right to know what we collect and to request deletion; we do not sell personal information.

To exercise your rights, email info@elisaparpinelli.com.br. We may need to verify your identity before acting on a request. You also have the right to complain to your local data protection authority.

12. Security

We use reasonable technical and organizational measures to protect your data. No system is completely secure, so we cannot guarantee absolute security.

13. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last revised, and material changes will be published on this page.

14. Contact

Questions about this policy or your data? Write to info@elisaparpinelli.com.br.